Author: Yvonne McCormack

Yvonne has been empowering women’s voices for more than 20 years. As founder of WIFF-TV, a Women’s content streaming service and The Women’s International Film Festival which was named one of the top five women’s film festivals in the world, Yvonne has been supporting women creatives and developing programs that support diversity, inclusion, and a louder voice for women around the world. She helps women elevate their brands by amplifying their voice, promoting their influence, and optimizing their income. Yvonne McCormack-Lyons is the Founder and President of the two-time, award-winning Women’s International Film & Arts Festival (WIFF) and the recently launched new streaming platform WIFF-TV. WIFF-TV, is an online platform featuring films, television, podcasts and content made By Women For Women. She is a persistent catalyst for changing how women are portrayed and perceived in the media and for women both behind and in front of the camera. She has been invited internationally to speak on areas concerning: 1. women in film and entertainment 2. women in business particularly, the impact of personal Branding 3. The Power and impact of girls on the box office She also hosts and co-produces Reel Moments: With BadAss Women in Film & Entertainment, a podcast airing on I-Tunes, I-Heart Radio, Spotify, Stitcher, Pandora as well as You-Tube.

Personal Brand Lessons

Women in film, branding for women

If you don’t control your narrative, someone else will—or worse, it won’t be told at all.

The Power of Visibility – A Women’s History Month Lesson

Reece Witherspoon Gprah Winfrey Ava DuVernay. Female executive building her brand through visibility strategies

The Power of Visibility – A Women’s History Month Lesson Women Who Change the World Don’t Wait to Be Noticed—They Make Their Presence Known Women’s History Month reminds us that visibility is key for women in leadership. Personal branding for women has never been more important, as it helps leaders establish credibility, increase brand awareness, […]

020 Jezabel Montero

During this episode Filmmaker Jezabel Montero spoke about her journey as a young, blond, Latina actress who couldn’t find work because she didn’t fit the stereotypical image of a Latin female.

019 – Love, Boom, Bap

Join us for a wonderful and inspirational conversation with first-time filmmakers Lenyx Rose and Nwabisa Tolom.

018 Deana Williams

In this Facebook Live interview Director Deana Williams discusses how she was able to followed her dream to be a successful filmmaker.

015 – #Washed

Originally recorded as a Facebook Live event, host Yvonne McCormack Lyons interviews the creator, the co-director, and one of the lead actor’s of the critically acclaimed series “#Washed.”

016 A’Lelia Bundles

In this dynamic episode of Reel Moments, Journalist & Emmy winning Producer A’Lelia Bundles discusses the Netflix Series “Self Made,” the fictionalized four-part Netflix series

012 Bree Krauser

Spend some time with Yvonne and actress Bree Klauser as they discuss her upcoming episodic series on Audible called “Phreaks” where she plays the lead role, along with veteran actor Christian Slater.

013 Hanelle Culpepper

Join WIFF Founder Yvonne McCormack Lyons & TV/Film Director Hanelle Calpepper for a live discussion about Breaking Down Barriers in Hollywood.